This week Salesforce, the cloud computing company used by many for customer relationship management, announced its acquisition of MinHash. The startup created a learning engine that tracked trends for marketers, relying on data science to formulate campaigns. Perhaps most interestingly, however, it also gave life to AILA, an artificially intelligent assistant that did the legwork of research and analysis based on its owner’s needs.

Though neither Salesforce nor MinHash has officially talked about what artificial intelligence could bring to the existing Salesforce platform, TechCrunch posits it could lead to a Salesforce that can track user behavior, find similar audiences to existing audiences, and include a version of AILA that continues to be customized to the user.

Keep any eye on Salesforce for changes in the new year.

By Prasana William