Last week, we discussed the rising popularity of online video, which you can capitalize on by creating promotional videos for your website. Whether you’re showcasing a new product, providing a useful tutorial, or highlighting clips from a recent meeting or event, a quick two- to five-minute video can be a great asset to your online marketing efforts. Begin by evaluating what type of video you’re interested in making. This will dictate the level of quality and cost of production. Depending on the level of quality you desire, you can do it yourself or hire an outside vendor.

The DIY approach is great for lower-quality video. Smartphone video or video taken with a DSLR can be edited easily with iMovie or Window’s Movie Maker – likely already installed on your computer if you have a recent operating system. A number of free editing programs are available online too, like Lightworks, which has been used by editing professionals for more than 20 years. Though it takes an investment of time, DIY editing is the cheaper alternative as it’s free.

Hire an outside vendor if you’re looking for higher-quality video and the sleek look of professional editing. Costs can range from $200 to more than $2,000 depending on the video production company and type of work you would like performed. To save costs, you can always have the production company film, and edit the video yourself, or film yourself and let the production company take care of editing. Nothing beats the well-put-together look of a professional job – making it great for everything from tutorials to recruitment videos and executive presentations.

By Prasana William

Image Source: MacRumors