Live streaming apps like Periscope make it easier than ever to share your event with the world. All you need is a smartphone and a Periscope account to broadcast live over the internet.

Periscope is owned by Twitter, which allows viewers to comment on the stream as it records. The recording can be made available for up to 24 hours.

Live video streaming can be used both as an intra-office tool and marketing device. Use live streaming among colleagues to share convention presentations for those who can’t attend, or company announcements where two-way communication isn’t required (teleconferencing services are still recommended for meetings).

Use it externally to build hype for special events or provide a peek at the development of a new product. Consider incorporating Periscope to make special events extra special.

By Prasana William