Internet Video

The Pew Research Center recently published a report on the increasing video consumption and production habits of the American public. Read the full report here.

Among other findings, the following stand out:

  • 78% of adult internet users watch or download videos
  • 57% watch comedy videos
  • 56% watch how-to videos
  • 50% watch educational videos
  • 50% watch music videos
  • Unsurprisingly given current tech trends, mobile access is increasing
  • Many people want a video of theirs to go viral

How can you leverage this information for your business? First of all, if you don’t have a promotional video for your company or one of your products, you should consider producing one. Second, it’s probably better to produce a funny video or tutorial than a traditional commercial. Third, try engaging your audience as creators – sponsor a contest where the winner’s video gets showcased on your website.

Next week, we’ll discuss some options you have for producing a video for your company.

By Sharon Campbell

Image Source: Business 2 Community