The Pew Research Center recently published a report on the increasing video consumption and production habits of the American public. Read the full report here.
Among other findings, the following stand out:
- 78% of adult internet users watch or download videos
- 57% watch comedy videos
- 56% watch how-to videos
- 50% watch educational videos
- 50% watch music videos
- Unsurprisingly given current tech trends, mobile access is increasing
- Many people want a video of theirs to go viral
How can you leverage this information for your business? First of all, if you don’t have a promotional video for your company or one of your products, you should consider producing one. Second, it’s probably better to produce a funny video or tutorial than a traditional commercial. Third, try engaging your audience as creators – sponsor a contest where the winner’s video gets showcased on your website.
Next week, we’ll discuss some options you have for producing a video for your company.
By Sharon Campbell
Image Source: Business 2 Community