Beacons are electronic devices that mark fixed locations. If you run a brick and mortar store, you may want to install them on your premises. Why? Beacons can signal precise locations to mobile device users, presenting them with timely coupons, product facts, and other information about sale items within arms’ reach.

While it would be easy to go overboard with this approach, when done tastefully, it can enhance a shopper’s experience, increase her engagement, and make her more likely to buy. inMarket, a seller of beacon systems, recently completed a study measuring these types of results.

Even if your store is firmly offline, you can still get the benefits of mobile.



By Sharon Campbell