There was a time when every website had a blog. With the rise of more sophisticated web experiences, the digital narrative of the website isn’t bound to the blog any longer.

Before you think about a new web design for your editorial content; before revamping your content on individual pages or rebooting an existing blog; ask these five questions to get the most out of the story your website tells.

1. Who uses our website?

2. Why do they use our website?

3. What are their priorities when using our website?

4. How do we communicate our mission based on their priorities?

5. What types of content supplement the user experience?

Answer these questions before you start talking to your web developer to make sure your content really serves your users’ needs, and in turn your own.

By Prasana William